onewith swim Shark Tank Update: What Happened After the Show?

ICYMI, onewith swim aired on Shark Tank last January. A lot has happened since appearing on Season 16, episode 9!

TL;DR: after appearing on Shark Tank in January 2025, onewith swim closed a deal with Barbara Corcoran and Jamie Kern Lima, experienced exponential post-air growth, expanded its fulfillment operations, secured a utility patent for their swimsuits that fit like underwear^®, and continues to scale as a direct-to-consumer swimwear brand.

Here’s the full update on what’s happened since stepping into the Tank. 

Did onewith swim get a deal on Shark Tank?

Yes! Founder Hayley Segar successfully closed her Shark Tank deal with Barbara Corcoran and Jamie Kern Lima following the episode’s airing. Barbara Corcoran and Jamie Kern Lima each own 10% equity. Hayley Segar retains 80% ownership of onewith swim.

The partnership has remained aligned around long-term brand building and scaling onewith as a direct-to-consumer business, rather than rushing into mass retail.

What happened to onewith swim after Shark Tank?

Since filming in September 2024 and the episode’s airing in January 2025, onewith's viral swim that fits like undies has experienced significant momentum and growth.

Post-Shark Tank highlights

• The business grew exponentially following the episode, with increased brand awareness, traffic, and demand
• Rapid growth led to outgrowing its original homegrown fulfillment setup
• onewith transitioned to a large-scale warehouse operation to support increased order volume and customer demand in August 2025
• The brand remains focused on its core mission: creating swimsuits that fit like underwear^® and making women feel comfortable and confident in their swim

Our Utility Patent Was Granted in 2025

In July 2025, onewith swim was officially granted a utility patent, further strengthening the brand’s defensible differentiation and product innovation.

This milestone protects the proprietary construction behind onewith’s swimwear, which is a major step in establishing long-term value and credibility within the apparel and swimwear space.

Why is onewith online-only? 

With guidance from Barbara Corcoran and Jamie Kern Lima, onewith intentionally prioritized direct-to-consumer growth after Shark Tank. Why? This allows us to: 

• Maintain close relationships with onewith customers
• Gather real-time feedback to improve fit and design
• Scale thoughtfully without compromising product quality or brand values

This strategy has allowed onewith to grow sustainably while staying true to our mission.

Press, Media & Podcast Features

Following Shark Tank, onewith swim has been featured across major media outlets and podcasts, including:

• OK Magazine
• Forbes
• Retail Boss
• Lori Harder’s podcast
• Powerhouse Women podcast

These features highlight the brand’s growth, innovation, and impact within the female-founded small business and apparel space.

Is onewith swim still in business after Shark Tank?

Yes, onewith swim continues to operate and grow as a small female-founded business with active Shark partnerships and a rapidly expanding customer base.

onewith remains focused on innovation, fit, and creating swimwear that makes women feel good, and we’re incredibly grateful to our customers, our Sharks, and our community for making this journey possible. To shop our game-changing dig-free swimsuits, visit onewith here.