Why onewith? How the Brand Got Its Name
Much in the way I had always known that I would have an idea for a product, I also always knew that the name I would associate with that idea/product would be something I would love, and know intrinsically that it was right. That's exactly what happened with onewith.
It was in the immediate days following the advent of the swimsuit concept I had in my brain (you can read about how that happened here) when I was driving around my neighborhood thinking of what I could call it.
I truly only had a couple of other half-baked name ideas come to me in that car ride before I did a mental exercise of asking myself, 'how do you want these swimsuits to feel?' In that moment, I answered my own question by saying out loud, 'I want something that feels one with my body.'
Just like that, with those two words together, I felt I had encapsulated the fit and feel of the line. In addition to loving the way it described the fit I wanted in a swimsuit, these words also harkened back to one of my favorite John F. Kennedy quotes, where he alludes that we are, in essence, one with the sea:
“All of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea - whether it is to sail or to watch it - we are going back from whence we came.”
So it was the coupling of the descriptiveness of the fit and the hallmark quote from a famous New Englander (I already knew that the brand would be Northeast-centric in visuals) that sealed the deal on the name for me as the founder.
From the moment I thought of the name, onewith felt very much a part of me, but also beyond me. It was something I could bring to women nationwide with the understanding that this was something that could be onewith them, too.
Dig-free swimwear that feels like underwear. Truly onewith the body!