Why We Keep Our Swim That Fits Like Undies Collection Limited

The biggest question/critique we get as a small business making swim that fits Ike undies is “WHY DON’T YOU MAKE MORE COLORS?!” 🎨 Well, we do have colors (check out Lucky, Mariposa Pop, Cove, Cherrydip, and Jelly!), but we’ll always favor Abyss in our rollouts. Why?!

A) because you all do! in the countless colors and fun prints we’ve rolled out since 2021, Abyss has been, hands-down, by a long-shot, our best-seller 🖤

B) sustainability! we produce mindfully. rolling out unstudied, untested colors in all of our styles can be incredibly wasteful (and unnecessary) 🗑️

C) size-inclusivity is expensive from a manufacturing standpoint, but it’s a price we’re willing to pay to ensure many sizes are represented on our site. we’d rather have a wide range of sizes than a wide range of colorways as our small business grows and scales! 💸 From flattering swimsuits for midsize to plus size flattering bikinis, and more, we got you covered! 

These same points apply to "WHY DON"T YOU MAKE A [insert less popular style type here] STYLE?!" And chances are, the style you're inquiring about is actually something we've made before! For example,  we sometimes get requests for a full coverage low rise bottom or a full coverage one piece. We've had these styles... but they weren't huge sellers for us! We look for patterns and trends in the comments and reviews we receive. We greatly value all customer input and strive to use it to continuously improve our products and collection.

That said, we're always looking for ways to sustainably expand our collection of swimsuits that fit like underwear^®, and all we can say right now re: newness is...stay tuned 🫶 Make sure to follow us on IG and subscribe to our text messages for all updates. And do note, the best way to help us get new styles/colors in is by supporting what is currently on the site! 💕