In Business Growth Podcast episode titled "onewith swim: Scaling a Swimwear Line with Only DTC Sales," Hayley Segar, founder of onewith swim, shares how her lightbulb moment in 2019 led to the creation of swimsuits that fit like no-show underwear. Since launching in 2021, onewith has grown from a self-funded startup into a viral, size-inclusive brand with patented swimsuit construction and a Shark Tank deal secured in 2025. Hayley breaks down the practical strategies, founder mindset, and growth lessons behind scaling a product-led business. Watch the interview here, and shop our edgeless swimsuits here.
